Right to Repair: What Online Retailers Must Do Now

The EU is strengthening the right to repair and requiring all member states to implement it by July 31, 2026. In Germany, a draft bill has been on the table since March 2026. For online retailers, e-commerce companies, and manufacturers, this will result in far-reaching changes to warranty laws, information requirements, and after-sales service.

This article provides a concise overview of the obligations companies face and how to ensure legal compliance.

What does the right to repair mean for businesses?

The new EU directive aims to extend the lifespan of products. Repairs will be given greater legal protection and made more economically attractive. For businesses, this means above all:

  • stricter requirements for products and supply chains
  • New disclosure requirements for consumers
  • greater risks under warranty law
  • additional administrative burden in the service department

Repairability is becoming a legal quality criterion

In the future, a product’s repairability will be considered a key criterion for determining whether it complies with the contract.

A product may be defective if:

  • it cannot be repaired
  • Spare parts are missing
  • or repairs are made unreasonably difficult

For retailers, this means that product selection, supplier vetting, and product descriptions are becoming significantly more important.

Warranty: Extension in the event of repair

A key aspect of the reform is the extension of the warranty:

  • If the customer chooses to have the item repaired, the warranty period will be extended once by 12 months

This leads to:

  • Extended liability in online commerce
  • increased economic risk
  • Need for adjustments to internal processes and provisions

Obligation to Provide Information During the Complaint Process

In the future, online retailers must actively inform consumers about:

  • the option to choose between repair and replacement
  • the extension of the warranty period following repairs

This obligation applies prior to any subsequent performance.

If this information is missing, the following consequences may result:

  • Warnings for violations of competition law
  • legal disadvantages in the event of a dispute

New Right to Repair After the Warranty Expires

The new right to repair outside the warranty period is particularly relevant.

Who is responsible?

  • primarily the manufacturer
  • Retailers, if the manufacturer or importer cannot be reached

This applies in particular to:

  • Private-label products
  • Imports from third countries
  • Platform retailers with their own brand responsibility

Important guidelines

  • Repairs may be subject to a fee
  • The price must be reasonable
  • Costs should not be a deterrent

New Disclosure Requirements for Online Stores

In the future, companies must provide more transparent information about:

  • Product Repairability
  • Availability of replacement parts
  • Repair options and contact information

This information is legally significant and also a competitive factor in e-commerce.

To-Do List for Online Retailers

Implementation should not be delayed. Companies should act now:

1. Digitize complaint processes

Integrate and document automated notifications regarding voting rights and deadline extensions

2. Drafting legally sound supplier contracts

Clearly define policies regarding spare parts, repair data, liability, and recourse

3. Systematically review the product range

Identify which products are subject to repair obligations

4. Review product descriptions for legal compliance

Statements regarding sustainability, repairs, and service must be accurate and verifiable

5. Establish repair processes

A well-functioning service setup is essential, especially for private-label and imported goods

Conclusion: The Right to Repair as a Compliance and Competitive Issue

The new right to repair is not just a regulatory change, but a structural shift in the online retail sector. Companies must adapt their processes, contracts, and communications.

Acting early on reduces liability risks and allows companies to leverage sustainability as a competitive advantage.